About us
A Norwegian company for creatine in food
KRE-ALL is a Norwegian company focused on the application and future potential of creatine in the food and drink ecosystem.
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Exclusive rights in Norway within selected product segments
KRE-ALL holds a distribution agreement for Creavitalis®, micronized creatine designed for food products, with exclusive rights in Norway within selected product segments. We are thereby a proud partner and reseller of Alzchem, the German manufacturer of Creavitalis® and of the Creapure® brand.
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What we believe
We believe that creatine represents one of the most promising yet underutilized nutritional compounds for supporting health across the lifespan. Through research, education, innovation, and strategic partnerships, we aim to increase awareness and accessibility of food products fortified with creatine.
The people behind KRE-ALL
Sergej M. Ostojic
Professor, co-founder and co-owner
Professor Sergej M. Ostojic is widely recognized as one of the world's leading experts on creatine research. A pioneering scientist in nutrition, metabolism, and human performance, he has authored more than 300 scientific publications and has helped shape the global understanding of creatine's role in physical performance, brain health, healthy aging, and public health nutrition. He is at the forefront of advancing evidence-based creatine science and translating cutting-edge research into real-world solutions.
Erik Grasaas
Chair of the Board, co-founder and co-owner
Dr. Erik Grasaas is a researcher and entrepreneur with a PhD, two bachelor's degrees, and two master's degrees, including an Executive MBA. He has published dozens of scientific articles in recent years and has extensive experience leading multidisciplinary teams. Combining his background with business acumen, he facilitates partnerships that lead to impactful products and health-focused innovations.
Henrik Westgaard
Co-founder and co-owner
Henrik Westgaard is an entrepreneur and business builder in the fitness and health industry. As a former professional handball player, he combines elite sports experience with strong expertise in health, training, and nutrition. Recognized as Norway's top-performing personal trainer in sales, he has built an extensive network across the wellness sector and has founded multiple successful fitness centers.
Bjarne Kristoffersen
International commercial partner
Bjarne Kristoffersen brings more than 25 years of experience in international business, spanning B2B sales and large-scale project management. He has delivered projects and built client relationships across global markets and now serves as an international commercial partner to KRE-ALL.
Edward Woolner
Commercial partner and expert advisor
Edward Woolner is a UK FMCG and beverage-industry expert and founder of The Drinks Accelerator, with direct buyer relationships across the sector and an extensive co-packing network. He serves as a commercial partner and expert advisor to KRE-ALL.